Managing Master and Variant SKUs in Luminous

Managing complex SKU catalogs can get messy—fast. If you're juggling multiple colors, sizes, and styles of a single product line, you know exactly how chaotic it can be to keep everything consistent and organized. That’s why Luminous makes handling master and variant SKU relationships straightforward.

Let’s say you're selling something like Air Force Ones (we’re not working with Nike—yet—but we’d love to). With Luminous, setting up and maintaining master products and their associated variants—think different colors, sizes, or other attributes—is not only possible, it’s easy.

Built for Real-World SKU Complexity

Luminous is designed to scale with modern brands. Whether you have 10 SKUs or 10,000, we:

• Enable simple setup of master/variant product hierarchies
• Allow for consistent management across colors, sizes, and more
• Reduce duplicate data entry and manual upkeep

Powerful Wholesale Logic

These variant relationships aren’t just for backend organization. By mapping them correctly:

• Luminous can apply pricing rules and tiered discounts across variant groups
• Your wholesale accounts can enjoy a streamlined, intuitive B2B portal experience
• You minimize order errors and maximize conversion by letting wholesale buyers browse and shop by product families

Easy, Intuitive Setup

We built this feature to be childishly simple—because complexity shouldn’t get in the way of scaling your operations. With Luminous, you get:

• A clean, user-friendly interface for creating and linking variants
• Smart defaults and bulk actions to speed up setup
• Seamless integration with your inventory, pricing, and fulfillment flows

The Bottom Line If you’re managing a growing product catalog with multiple variants, Luminous makes it easier to stay in control, reduce friction, and scale your business. Nike—give us a call.

Want to simplify your variant management? Book a free demo today with Luminous.