There are countless hidden costs in commerce operations.When we were brainstorming a metaphor for these unseen issues, we debated different animals and objects until we landed on the perfect one:The pink elephantNot everything that’s hurting your bottom line is obviousSome problems are quietly burning cash or quietly compounding into something much worseSo here’s our newest piece!Pink ElephantThe nastiest pink elephants, in our opinion, are:- Landed cost loss- Inventory stock outs- Managing multiple warehouses: 3PLs, FBA, Comans- Inaccurate data that flows into a poor forecast- Going from DTC to Wholesale- Big ERP implementations that will totally solve all your problems

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