Serena Ventures Leads $2.1 Million Funding Round to Propel Luminous ..

Luminous, a new software company out of Utah, is thrilled to announce its recent partnership with Serena Ventures, a renowned venture firm founded by tennis champion Serena Williams. With Serena Ventures' strategic investment, Luminous is poised to accelerate its mission of revolutionizing the world of e-commerce by becoming the leading supply chain and inventory tool for businesses in this rapidly expanding sector.

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Luminous recognizes the critical need for advanced, adaptable solutions in the e-commerce space. As e-commerce companies continue to experience exponential growth, they require agile and scalable platforms to effectively manage their supply chain and inventory operations. However, the existing market offerings fail to meet these evolving needs, either providing limited functionality or burdening businesses with over-implemented and inflexible systems.

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By securing the support of Serena Ventures, Luminous is poised to bridge this gap and provide e-commerce businesses with a comprehensive yet nimble platform that aligns with their unique requirements. Serena Ventures' investment further validates Luminous' vision and positions the company as a frontrunner in transforming backend systems to match the evolution of modern e-commerce companies.

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"We recognized a significant gap in the market when it comes to supply chain and inventory solutions for e-commerce companies," explains Jared Ward, CEO of Luminous.

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"This investment from Serena Ventures will help propel us forward as we continue to innovate and provide cutting-edge solutions that empower the modern ecommerce business to thrive in this dynamic market."

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"We are thrilled to partner with Luminous and be a part of their mission to transform the supply chain and inventory landscape in the e-commerce industry. Their innovative approach and commitment to empowering businesses aligned well with our values at Serena Ventures." - Serena Williams

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As Luminous continues to innovate and collaborate with industry leaders, its vision of becoming the number one supply chain and inventory tool for e-commerce companies is rapidly becoming a reality.

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Key highlights

• Luminous raised a $2.1 million funding round led by Serena Ventures.
• The investment supports Luminous' mission to become the leading supply chain and inventory platform for e-commerce brands.
• Luminous is built for growing brands that have outgrown spreadsheets and basic inventory apps but don't want a heavy, over-implemented ERP.

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The problem Luminous solves

Growing e-commerce brands rarely sell through just one channel. A typical brand might sell on its own Shopify store, on Amazon, to wholesale accounts, and through retail partners, with inventory spread across its own warehouse and one or more 3PLs. Each channel has its own orders, its own stock counts, and its own reports.

When those systems don't talk to each other, teams end up copying data between spreadsheets, overselling products they don't have, and reordering too late. Traditional ERPs can solve some of this, but they often take many months to implement and are built for much larger companies. Luminous was created to give growing brands the same visibility and control in a platform that fits how they actually operate.

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Who Luminous is built for

• DTC brands that sell mainly through their own online store and need accurate stock, purchasing, and reorder planning.
• Omnichannel brands selling across Shopify, Amazon, TikTok Shop, wholesale, and retail, all from the same pool of inventory.
• Wholesale-first brands that need B2B ordering, invoicing, and customer-specific pricing.
• Brands using 3PLs or multiple warehouses that need to see and move stock across every location.
• Brands that assemble or kit products and need to track components, bundles, and true product costs.

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About Luminous

Luminous is an inventory and supply chain platform for e-commerce and wholesale brands. It brings inventory management, purchasing, demand planning, warehouse management, light manufacturing, and B2B ordering into one system, with integrations to the tools brands already use, including Shopify, Amazon, ShipStation, and QuickBooks. Luminous is based in Utah.

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About Serena Ventures

Serena Ventures is a venture capital firm founded by Serena Williams. The firm invests in early-stage companies and is known for backing founders building products that change how people live and work.