Meet the team

Get to know the Luminous team and our investors.  With a shared passion for ecommerce, our diverse backgrounds in marketing, ops, and sales drive us toward our common goal of empowering brands and delivering top-notch backend ops software to the market.

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Josh

Head of Accounts

Josh comes from a family deeply involved in e-commerce. His family, part of the notorious Thread Wallets, exposed him to all things operations at an early age. His mission is to provide top level service to all clients of Luminous and he has built a team that prioritizes top-tier, high touch service.

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Logan

Head of Sales
Logan has a background in door-to-door solar sales and is dedicated to adding value wherever he goes. His journey has brought him to Luminous, where he has taken on the challenge of developing the sales department from scratch, assembling a top-notch team, and attracting amazing clients along the way.
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Alex

Head of Marketing

Alex brings 7 years of expertise in B2B marketing and even launched her own DTC beauty brand in 2020. Her passion lies in infusing Luminous with the fun and creativity of leading e-commerce brands, creating a value-driven brand that DTC's around the world can partner with.

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Calvin

Sr Front-End Engineer

Calvin, our UI engineer with over 10 years of experience, specializes in front-end development for cloud-based business software. He is committed to creating intuitive user interfaces, drawing motivation from his wife, two sons, and a background rooted in design, engineering, and business leadership.

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Bryan

Head of Customer Success

With a passion for customer success and a deep belief in Luminous’ vision, Bryan brings diverse experience across the dental, ed-tech, golf, and language learning software industries. He is driven by a commitment to continuous growth and self-improvement, which aligns perfectly with Luminous’ mission. Outside of work, Bryan enjoys learning foreign languages and fostering education in his community.

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Jordan

Senior Back End Developer

Jordan is a seasoned software professional with over 15 years of experience building and scaling software across numerous industries. His wide range of skills, from UI design to backend development, allows him to build quality software quickly. When he needs a break from the screen, you might spot him surfing on the lakes of Idaho.

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Billy

Head of Product

Billy has 14+ years in product and innovation, from startup founder to fintech PM to eCom operator. He brings a holistic, hands-on perspective—and loves solving complex problems. Outside of work, he’s usually skiing, golfing, or hanging with his wife and three boys.

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Richy

Account Executive

Richy brings a strong track record in sales, known for breaking into tough markets and building lasting partnerships. With roots in education and coaching, he leads with empathy, grit, and a team-first mindset.

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Jordan

Account Executive

Jordan is a sales professional with 7 years of experience in SaaS and ERP systems, transitioning from foreUP, a golf course POS software company, to Luminous. Known for his thoughtful and approachable style, he excels at building strong relationships with operators, founders, and CEOs, delivering meaningful results by helping clients tackle complex challenges.

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Heidi

Implementation Specialist

Heidi brings a solid foundation in problem-solving, attention to detail, and analytical thinking.  Now a Client Success Specialist at Luminous, Heidi is dedicated to learning the ins and outs of a fast-growing company and delivering exceptional support to its clients. With a passion for hands-on experience and team collaboration, Heidi is eager to contribute to Luminous’ mission of transforming ecommerce.

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Carson

Implementation Specialist

Carson holds a Master’s degree in Information Systems Management and brings a strong background in customer support. While new to the eCommerce industry, Carson is eager to learn and deliver exceptional results for clients.

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Jake

CS Representative

Jake brings a strong background in global supply chain management and systems integration to his role at Luminous. With hands-on experience in CRM implementation, procurement, and operational process improvement, he is dedicated to optimizing the customer experience. His expertise in streamlining workflows and enhancing efficiency allows him to support clients in successfully adopting and utilizing Luminous’ software. 

Our Investors

Luminous has some of the best VC firms in the industry backing our product
and our vision. Here are just a few of our incredible investors:

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Serena Ventures

Serena Ventures is the venture fund of Serena Williams. She has quickly become one of the biggest, most influential e-commerce investors in the nation.

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Pelion Ventures

Pelion Ventures is one of the top venture funds in the state of UT. They have invested in the likes of Divvy, Weave, Owlet, MX, Neighbor, Cloudflare, and more. 

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Startup Ignition Ventures

Starup Ignition Ventures is a new fund that specializes in helping early stage companies get past the all-too-common pitfalls young companies face.

Join the Luminous community today.

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We are thrilled to partner with Luminous and be a part of their mission to transform the supply chain and inventory landscape in the ecommerce industry. Their innovative approach and commitment to empowering businesses aligned well with our values at Serena Ventures.