Damian Dayton is the Chief Creative Officer and co-owner of Creatably, a leading company in e-commerce marketing. With almost 30 years of experience, Damian leads with engaging storytelling and effective data-driven strategies. Under his guidance, Creatably has launched over a hundred successful campaigns for both startups and well-known brands such as Pillow Cube, StairSlide, and Thread Wallets. Damian believes in the power of great creative work to stand out in the digital era, handling challenges with both humor and insight. His personal stories add a relatable touch, bridging technology with everyday life. As a marketer, storyteller, and innovator, Damian always looks for new ways to connect brands with consumers, establishing Creatably as a key player in the e-commerce field.
Wondering what separates a $10 million e-commerce store from a $100 million powerhouse? E-commerce marketing guru Damian Dayton, CEO of Creatably, shares his secrets to success in our interview. He stresses the importance of strong marketing leadership, especially for companies nearing that growth milestone. He shares his insights into the power of engaging content and commercials that build brand loyalty and recognition.
In this episode of OPS Unfiltered, get a peek behind the curtain at the world of commercial editing and fresh marketing insights. Discover Damian's journey as he discusses the shift from operational focus to creative marketing, using examples from Pillow Cube and Utah's business scene, insights on early-stage growth challenges, Apple's privacy impact, and moving towards value-driven campaigns.
Building a million-dollar e-commerce brand requires strong marketing AND efficient operations. Book a demo today and experience cost-effective, streamlined operations.