As one of the original partners of Asher Golf, Trevor helped to launch and elevate the brand. After his tenure at Asher, Trevor transitioned to a consulting role, where his skills were sought after by burgeoning e-commerce brands looking to carve out their niche in competitive markets. Trevor's entrepreneurial spirit led him to the role of Chief Marketing Officer at Fawn Design, where he was instrumental in steering the company's marketing strategies and expanding its market presence. His success at Fawn Design showed his ability to blend creative marketing with data-driven decision-making.
Presenting your genuine self is the best way to build trust with your clients. In this episode of Ops Unfiltered, Luminous CEO and co-founder Jared Ward interviews Fawn Design CMO Trevor Crump. Crump discusses his evolution in the e-commerce sector, detailing his pivotal role in Asher Golf and his strategic shift towards consulting and ultimately serving as the CMO for Fawn Design. He underscores the growth challenges and successes, offering a firsthand perspective on scaling e-commerce businesses.
Crump highlights a common pitfall for e-commerce businesses: the lack of direct customer communication. He introduces Bestie AI, a tool he developed to bridge this gap. It allows businesses to collect actionable insights directly from their clients to improve their communication and deepen connections. Crump advises producing content to engage audiences, share insights, and build a brand presence. He advocates for finding one's unique content creation style and using it as a tool for business growth and visibility.
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